The main purpose of creating a website is not just to pass out information but also to generate some online money. There are many ways to generate some online money from your website. You can sell affiliate products, run Google Adsense, sale advertisement space to companies, sale your own product or service, create a member only section where only registered members can have access to and so on.
What is Google Adsense?
If you have done any research on ways of making money online, you must have come across the two words: Google Adsense and Google Adwords.
Google Adsense is a pay-per-click program run by Google. If you register your site or blog to run Google Adsense, Google will automatically place adverts that are relevant to the content of your site or blog. Whenever visitors to your site click on any of those adverts, you get paid. This is why the program is called pay per click – you get paid for every click.
The amount paid per click depends on the amount Google charge the advertisers. This is where Google Adwords comes in. Advertisers who want to draw traffic to their websites, blogs or sale pages use Google Adwords. If you want to advertise your blog or site using Google Adwords, the first thing you do is to enroll in Google Adwords at Adwords.Google.com. After enrolling you can then log into your account and set up your advertising campaigns.
After setting up your campaigns, your ads will start appearing in any site that run Adsense and in Google search engine listings. At this point, I can simply say that Google Adsense is an offshoot of Google Adwords: advertisers make use of Google Adwords while cash-seeking webmasters make use of Adsense. Webmasters display the ads of advertisers on their sites and get paid for every click on the ads. Learning how to use Google Adwords effectively will not be treated in this article, our focus would be on Google Adsense.
Bloggers whose blog platform is Blogger will find it very easy to sign up for Adsense. All they have to do is to go to the blogger dashboard, find the “Adsense” plug-in and follow the step-by-step instructions given and they’re done. When Google review the blog and approve it, Google ads will start appearing on the blog.
If it is a website or another blog platform you want to run Adsense on, you’ll find it a little bit difficult if you are ignorant of html coding. In this case, after the sign up process at www.google.com/adsense and after Google has review and approve your site/blog, your site is ready to start running Adsense. You can log into your Adsense account and generate the Adsense codes to paste in any of your sites. Once the code is in place the rest is automatic. Google will use the algorithm they use to index web pages to automatically serve up ads that are relevant to the subject of your site. You can make Google ads to run in every page of your website by simply pasting the HTML script in all the pages where you want the ads to appear. The location of the Google ads can be at the following strategic positions in your page:
- At the beginning of your articles or just below the main heading of your articles
- at the end of every article
- within your content
- below the navigation menu and
- at the right hand column of your page.
Integrating Google Ads within your content had been known to yield the most CTR (click-through-rate). The Ad format can also influence the CTR. The following formats yield good result: wide skyscraper (160×600), leaderboard (728×90) and the large rectangle (336×280).
Three Major Types of Google Adsense Programs
The three major types of Google Adsense Programs are:
- Adsense for content
- Adsense for search and
- Premium Adsense
1. Adsense for Content:
Here, Google ads appear on websites or blogs that enroll in the Adsense program. Google Adsense ads are highly targeted, meaning that they are closely related to the content of the websites where they appear. If the content changes the ads will also change automatically to suit the subject of the content, keeping it targeted.
Some Adsense newbies might be wary of running Adsense because of the risk of having competitors’ ads appearing on their site. Google has already considered this, that is why they provide you with a feature that enable you to block out your competitors sites and any other site that may annoy your viewers. To use this feature effectively, search out your competitors by typing your niche keywords in Google. Once you know who they are, proceed to your Adsense account and block them.
You can also control the way the ads looks in your site, if not their appearance may not match the design of your site. It is very important that the ads blend well with the general feel of your site/blog. You can do this by changing the ads colour, font and layout. Make sure you maintain a consistent look and feel across your website or blog; the ads should not be jarring in their appearance. If you give your visitors a good viewing experience and couple it with high quality content, they will stay on your site long enough for the ads to catch their interest.
2. Adsense for search:
This type of Adsense allows website owners to add Google search boxes to their websites, allowing users to search the internet directly from their website. This also applies to blogs. When a user uses this feature to search the internet, Google will display some ads base on the search criteria. If the user clicks on any of the ads, the site owner will earn money.
The dual advantage of adding Google search bar to your site or blog is that it gives you additional stream of income while increasing the usefulness of your site to your visitors.
3. Premium Adsense:
This is the most advanced Google Adsense program. Few sites qualify for it because of the stringent requirements you have to meet. The base requirement is that your website must have received at least 5 million queries or 20 million page views per month. This is not for you yet, I assume.
You can use Google Adsense as an additional stream of income. Your earning will increase as visitors to your site increase. If you want more info on Google Adsense, check out the links below.